Consider these buddies the building blocks of all product copy.
Content elements may seem simple in theory, but they carry a ton of weight when combined to create content patterns, like schedule entries and feed cards.
It’s important we pay close attention to capitalization, punctuation and any efforts to abbreviate in these elements. The smallest tweak to one instance can really throw our progress in creating a cohesive experience.
Action words exist to tell the user exactly what they’re able to do and what to expect when it’s done. It's important that the language be consistent and intentional.
Buttons, links—even an option to cancel—should all be congruent to the title and surrounding context. The trick is to write everything as one fluid thought.
Scheduled events and other timestamps are all over the Hudl interface. Applying a consistent format to those details is key to building a cohesive experience.
Every event comes with team info, venue info, results and more. Put hierarchy aside to consider what makes each piece special.
Where the copy lives will determine its case and punctuation. Check these guidelines for help text, placeholders and everything in between.
How we represent teams is vital to the overall Hudl experience. Every team name is comprised of different details, some appearing more often than others.