Words

UI Labels & Non-Label Text

Where the copy lives will determine its case and punctuation. Check these guidelines for headlines, placeholders and everything in between.

UI Labels

UI labels are the short bits of text that adorn most interactive elements in a user interface. They must use title case without punctuation unless noted otherwise.

Buttons & Action Links

Bad

Send this playlist.

Good

Send This Playlist

  • Use title case.
  • Don’t punctuate.

Form Field Labels

Bad

First name

Please Enter Your First Name

What is your name?

Good

First Name

  • Use title case.
  • Avoid complete sentences (especially questions).
  • Stick to the thing they’re entering, 1-3 words.

Page, Modal and Screen Titles

Bad

Want to register your team with this organization?

Offensive playbook

Create a new team

Good

Register Your Team with This Organization

Offensive Playbook

Create a New Team

  • Use title case.
  • Front-load keywords.

Navigation Labels

Bad

videos

YOUR CLIPS

Change report settings.

Good

Video

Your Clips

Report Settings

  • Use title case.
  • Caps lock is forbidden. (Okay in the case of style override.)
  • Avoid complete sentences in navigation.

Non-Label UI Text

This text is generally longer than label text, but still requires a balance of brevity and clarity.

  • Non-label UI text should use sentence case.
  • If the text is a complete sentence, use proper punctuation (unless it’s a placeholder or subject line).
  • Leverage inline links as a tool to provide outs and next steps, especially after errors.

Non-Essential Form Text

Bad

Custom Domains Make Links More Personal

Good

A custom domain will make the links you share more personal.

  • Use sentence case.

Success, Warning and Error Messages

Bad

You Added 10 Clips

Clip added.

Couldn’t find video to import!

Good

You added 10 clips to your playlist.

Sorry, we couldn’t find any video to import. Want to search again?

  • Use sentence case.
  • Don’t punctuate fragments.
  • Avoid exclamations.
  • Offer a next step when appropriate.

Empty States

Bad

Welcome to the Video Upload page, the premier place where videos are uploaded on Hudl.com. Our speeds are second to none. To get started, you will first want to establish the location of your existing videos.

No Video

Reports not available

Good

To begin, find existing videos on your device and drag them here.

You don’t have any videos to share—yet. Be the first to upload.

You’ll need stats to create reports. Tag a game to get started.

  • Be clear and direct with a complete sentence, sentence case and proper punctuation.
  • Tell them what should be there and why.
  • Keep things positive.
  • Provide simple onboarding to help them add the right items.

Tooltips

Bad

FF 5s

Good

Fast-forward 5 seconds

  • Fragments are allowed (no punctuation).
  • This is a great example of clarity over cleverness.

Product Tours & Onboarding

Bad

STEP 1: ADD VIDEOS

Good

Step 1: Add some video.

  • Use sentence case.
  • Caps lock is still forbidden.

Inline Links

Bad

Would You Like to Add Last Season’s Video?

Good

Would you like to add last season’s video?

  • Use sentence case.

Placeholders

Bad

Find Your Favorite Athletes...

State

Good

Search for schools, teams and athletes

Select your state

  • Use sentence case.
  • Don’t replace or repeat the label.
  • The placeholder should always be a call-to-action (CTA), unless the field is search with a label.

More about Placeholders

  • Placeholders require extra attention given their relationship to UI labels and the fact that they’re replaced by user content as the user types.
  • With the exception of a placeholder used to provide example inputs, every placeholder should be a CTA written as a complete sentence (sentence case).
  • Remember to not punctuate—that includes ellipses.