Buttons, links—even an option to cancel—should all be congruent to the title and surrounding context. The trick is to write everything as one fluid thought.
A common pattern on screens includes a title/headline, a few interactive elements or pieces of content, and a button CTA. The microcopy for the title and button should be congruent.
If the title asks a question, the button should answer (like an actual conversation).
Key verbs and nouns should appear in both the title and CTA.
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