What is microcopy? It's the words we use to communicate with a user as they interact with the product. Sometimes, it’s a single word. Other times, it may be a couple of brief paragraphs. It’s a critical but often overlooked part of the design of Hudl. Too often, we don't consider its importance until the last minute.
Imagine using any of your favorite apps with the words “turned off” or made invisible. The words in our interfaces are just as important as the pixels and content.
Hudlies must distinguish microcopy from user content. If a user writes a message to another user, the words that comprise that message are content. Microcopy is the text label that tells you the adjacent button will Send This Message. The name of a playlist is user content. The label on the tab, “Playlists,” is microcopy.
If we wrote it, it’s microcopy. If they wrote it, it’s content.
While designers typically write microcopy, developers, product managers and quality analysts also contribute with help from brand editors, copywriters, content strategists and information architects. Consider our guidelines at every stage.
Always think of microcopy as a conversation with the user.
Buttons, links—even an option to cancel—should all be congruent to the title and surrounding context. The trick is to write everything as one fluid thought.
Scheduled events are all over the Hudl interface. Applying a consistent format to those details is key to building an effective interface.
You might think breaking thoughts into a list requires less effort, but it’s important that the relationship between those items remains clear.
We currently have the option to create two kinds of mobile notifications—SMS messages and push notifications (from the Hudl app).
The definition of 'small but mighty,' punctuation is everywhere.
Email is the preferred channel for longer correspondence, like onboarding or updating the user on new features.
Where the copy lives will determine its case and punctuation. Check these guidelines for headlines, placeholders and everything in between.
Everything a user interacts with is technically theirs, but would “my” or “your” make more sense? More often than not, we prefer neither.