Consider these buddies the building blocks of all product copy.
Content elements may seem simple in theory, but they carry a ton of weight when combined to create content patterns, like schedule entries and feed cards.
It’s important we pay close attention to capitalization, punctuation and any efforts to abbreviate in these elements. The smallest tweak to one instance can really throw our progress in creating a cohesive experience.
Buttons, links—even an option to cancel—should all be congruent to the title and surrounding context. The trick is to write everything as one fluid thought.
Scheduled events and other timestamps are all over the Hudl interface. Applying a consistent format to those details is key to building a cohesive experience.
Where the copy lives will determine its case and punctuation. Check these guidelines for help text, placeholders and everything in between.